Creator Rate Calculator
Know what to charge before you send the quote.
Tango gives you a suggested pricing range based on your platform, content, audience, and deal terms — then Tia helps you understand the rate and negotiate from there.
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An estimated starting point. Actual rates vary by creator, brand, audience, niche, performance, scope, and negotiation.
$3,000 is a reasonable starting ask based on the terms you entered. Paid usage is one of the biggest factors increasing this rate.
Estimate pricing based on the content, platform, audience, average views, and deal terms.
Account for paid usage, exclusivity, rush work, and other commercial terms.
Understand what is driving the rate, compare against your Tango deal history, and draft a counter if the brand comes back lower.
- Compare the suggestion against your historical Tango deals
- Ask Tia to justify the rate or draft a counter
- Apply the rate to an opportunity in one click
- Save it to your Rate Card so quoting is faster next time
A starting range in about 30 seconds
Pick the platform, the deliverable, and your audience size. You get a suggested range and a starting ask you can actually send.
- Instagram, TikTok, YouTube, UGC, and other content
- Reels, Stories, feed posts, integrations, dedicated videos, Shorts
- Audience tiers from under 10K to 1M+
- Optional average views and engagement rate for a closer estimate
Price the rights, not just the post
The commercial terms are usually what move a rate. Tango prices them separately so nothing gets given away for free.
- Paid usage from 30 days to 12 months
- Category exclusivity windows
- Rush turnaround
- Raw footage, extra revisions, whitelisting, and additional platform usage
Negotiate with Tia
Ask Tia about the rate and she opens with the full calculation already loaded — no blank chatbot.
- What is pushing the rate up or down
- How the ask compares to your own Tango deal history
- How low to go before walking away
- A drafted counter when the brand comes back lower
Grounded in what you have actually charged
Once you have deals in Tango, the calculator compares the suggestion against your real paid work instead of generic benchmarks.
- Averages per deliverable type from paid deals
- Save your own base rates and reuse them
- Consistent pricing across brands and months
- Spot where you have been underpricing
From estimate to signed deal
The number does not stay in a calculator. It flows into the work.
- Apply the rate to an opportunity in one click
- Save it to your Rate Card and media kit
- Carry it into a proposal and invoice
- Keep saved calculations for later reference
Common questions
No. It is a suggested starting point. Actual rates vary by creator, brand, audience, niche, performance, scope, and negotiation.
UGC is priced as flat content work rather than from audience size, with usage and exclusivity added on top.
Only an audience range. Average views and engagement rate are optional and simply sharpen the estimate.
From deals you have already marked paid in Tango. Nothing is shared or compared outside your workspace.
Price the deal, then go win it.
The Rate Calculator is included in every Tango subscription, alongside pipelines, deliverables, invoices, and Tia, your AI business partner.