An influencer CRM built for the influencer—not the agency.
Track every brand deal from first DM to money collected: deliverables, deadlines, approvals, invoices and revenue in one workspace.
Most tools called an "influencer CRM" are sold to brands managing creators. Tango sits on your side of the table.
Sound familiar?
- Brand deals live in your inbox, your DMs and a notes app at the same time.
- You cannot say, at a glance, which deliverable is waiting on brand approval.
- Invoices get sent late because nothing tells you the work is finished.
- You know what you booked, but not what actually landed in your account.
A pipeline shaped like a brand partnership
One universal pipeline every income type shares—from inbound inquiry to delivery and payment. Deliverable statuses track the content itself separately.
Deliverable statuses — Draft, Submitted, Revision Requested, Approved, Scheduled, Live — track the content inside each deal.
- Brand and agency contact details
- Deal value, fee structure and payment terms
- Deliverables with platform, quantity and due date
- Approval status and revision rounds
- Usage rights and exclusivity windows
- Rate history per brand
- Invoices, payment links and collected revenue
- Follow-up dates and outreach history
Everything behind your partnerships
One universal pipeline from inbound inquiry to paid, so nothing stalls silently between negotiation and delivery.
Every asset carries its own platform, deadline and status, and rolls up into the deal without manual updating.
Send a secure review link. The brand contact approves or requests changes — no signup, no lost email thread.
Invoice from approved deliverables, share a payment link, and keep booked revenue separate from collected revenue.
The rate calculator and per-brand rate history mean your next quote starts from what you actually charged.
Flags cold deals, work waiting on approval, deliverables due this week and invoices that have gone quiet.
How Tango compares
Most tools called an "influencer CRM" are sold to brands managing a roster of creators. Here is what that difference means in practice.
| Tango | Influencer marketing platforms | Notion template | Spreadsheet | |
|---|---|---|---|---|
| Built for | The creator | Brands and agencies | The creator | The creator |
| Brand deal pipeline | ✓ | Roster view | Build it | Manual |
| Deliverables with deadlines | ✓ | Brief only | Build it | Awkward |
| Brand approvals | Secure review link | ✗ | ✗ | ✗ |
| Invoices and payments | ✓ | Pays creators | ✗ | Manual |
| Rate history | ✓ | ✗ | Build it | Manual |
| Tells you what needs attention | Tia | ✗ | ✗ | ✗ |
| Setup | Minutes | Sales call | Hours | Ongoing |
More detail in influencer CRM vs. influencer marketing platform.
Where the deals actually live
The fair criticism of creator CRMs is that deals start in DMs, and a tool that ignores that just becomes another place to retype things. So here is the straight answer.
- No Instagram or TikTok DM inbox sync.
- No automatic capture of conversations from your phone.
- No discovery marketplace or brand outreach blasts.
- A shareable inquiry link you can drop in your bio or reply with in a DM, so new deals arrive as structured records instead of screenshots.
- Per-brand notes, rate history and outreach dates on every contact.
- Deliverable checklists with platform, due date, approval status and live link.
- Revenue tied to each deliverable, so you can see what actually paid off.
If DM integration is the one feature you cannot work without, a general CRM with an inbox connector is the honest recommendation. Tango is for the part that comes after the DM: the deal, the delivery and the money.
Your Creator Business Partner
A proactive AI partner—not another chatbot.
Tia keeps an eye on what’s happening across your business and surfaces what needs attention before a follow-up goes cold, a deadline gets missed, or a payment becomes overdue.
Five days without a reply. Deal value: $6,800.
Your 60-second mid-roll is ready to record.
The last campaign ended 90 days ago.
Instagram Reel due within 48 hours.
Know what you earned—and what you actually kept
See what’s in your pipeline, what’s contracted, what’s been collected, what you spent, and what you actually kept.
Questions
An influencer CRM is the system of record for your brand-partnership business: brand contacts, active deals, deliverables and deadlines, approvals, invoices and payments. Tango is built for the influencer running those deals, rather than for an agency managing a roster of creators.
Most tools with 'influencer CRM' in the name are sold to brands and agencies to discover and manage creators. Tango sits on your side of the table — your inbound inquiries, your rates, your deliverables, your invoices and your revenue.
Yes. Each opportunity holds its own deliverables with platform, quantity, due date and status — Draft, Submitted, Revision Requested, Approved, Scheduled and Live — so delivery progress is never guessed from the deal stage.
Yes. Create invoices from approved deliverables, send a payment link, and track booked revenue separately from money actually collected, including outstanding and overdue balances.
Yes. Opportunity types cover brand deals, UGC, affiliate, ambassadorships, speaking, products, coaching and more, so mixed income lives in one place instead of several spreadsheets.
No. Tango does not sync your DM inbox. Instead you share an inquiry link — in your bio or as a DM reply — and new deals arrive as structured records with brand, budget, deliverables and dates already filled in.
Yes — a 7-day free trial with $0 due today, and all four workspaces (Creator, Podcaster, Coach, Freelancer) included in one subscription.
Keep reading
Your brand deals deserve a system, not a notes app.
Track deals, deliverables, approvals, invoices and revenue in one influencer-focused workspace.
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Create like a creator. Operate like a business.